The punctual Masai warrior

This kinda of disturbs me.  http://travel-wonders.com/2010/02/26/photo-of-the-week-punctual-masai-warrior-kenya/ Not because a Masai warrior is wearing a watch, but because people are all sorts of lol about a Masai warrior wearing a watch. What, they are too quaint or backwards to want to know what time it is or wear more comfortable or durable footwear? Is it still out of place when they drink clean water or use modern medicine? I'm not saying that we need to export our culture and watches everywhere, just that when it happens, don't laugh at it being an anachronism. They are part of this world too. They do not exist to be cute for your picture.